On 17-18 September, the European Union Border Assistance Mission to Moldova and Ukraine hosted a two-day online training titled Maximizing Organizational Visibility: Social Media Tools and AI Optimization. Over 150 participants from Ukrainian and Moldovan border and customs services, as well as the Security Service of Ukraine, attended the training.

The first day focused on enhancing participants’ understanding of social media strategies, with a particular emphasis on Facebook. Topics included the fundamentals of social media algorithms, content planning, and community management. Participants learned best practices for increasing engagement, writing effective posts, and evaluating the impact of their social media efforts. The second day introduced advanced techniques for improving photo and video content, storytelling, and the integration of AI tools for content creation. The use of AI to optimize processes, automate content, and enhance visuals was a key focus, equipping participants with cutting-edge skills to streamline their workflows.

The training was led by experts Artem Shevchuk and Mykhailo Kheina, both leaders in digital strategy and AI in communication. Their experience brought practical insights into leveraging social media and AI tools effectively. Feedback from participants was overwhelmingly positive, with many stating that the training was highly relevant to their work. A large number expressed interest in further exploring AI applications in future training sessions.